Wipster: Video Review and Approval for Pros

Making collaboration fun.

New Zealand-based Wipster has taken on the impossible: Take the difficult, painful, and gross review, revision and approval process, and create a purpose-built web-based platform specifically to simplify that process. While other platforms are competing in this space - and believe me, this is a white hot space right now - Wipster has taken a creative, sensible and - in their words - joyful approach to making review and approval easy.

So, how does Wipster work? Well, it’s simple. First of all, Wipster users will create a project, upload their clips and films into Wipster. They then invite participants to be a team members of the projects. Inside each project there can be a number of videos, with control over which team members are invited to participate in working on each video.

But let’s get a bit more exact.

To get rolling, a content creator will upload a work in progress video into a project by dragging and dropping it into the Wipster interface. Once it finishes uploading, Wipster quickly encodes the video to ensure smooth and seamless online performance.

Once online, the creator will share the video. Regardless of how many team members are a part of the project, the creator has the ability to pick and choose which team members can collaborate on the video.

With Wipster’s social and friendly approach to UX, collaboration is actually pretty fun.

Let’s say Dan is watching a video on Wipster and wants to suggest a change, he can simply click on the video and make a note. Like, right on the video. Wipster creates an annotation with a line pointing to where on the video Dan chose to click. This frees up reviewers to make suggestions such as “is this lady supposed to be in the background” or “why is the sky brighter in this clip than the last one?”.

With all of these annotations being added to a video, Wipster had to make navigating them easily. Fortunately, each team member appears as a different color marker on the timeline at the time of their annotation, and there are tools to shuttle from one note to the previous or next note. This can be very helpful when running through revisions. The ability for team members to reply to any other team member’s notes mean that a project manager can approve or deny suggestions that aren’t totally revision-worthy.

If shuttling between notes on a timeline isn’t up your alley, never fear. Wipster creates an easy-to-follow to-do list based on all of the annotations team members add to the video. Either method of tracking changes beats the heck out of cutting and pasting from emails and hoping that the list of revisions is the right one.

When all of the revisions are done and a new video is rendered, simply drag it on top of the existing version of the video. The older version isn’t overwritten, but a stack of versions is created. As these versions stack up, Wipster becomes a valuable archive for checking older versions to see what’s changed, what the revision request was on an older draft, and to see improvements, say, after color correction.

With a simple subscription system, an archiving system where old projects don’t count against a usage limit, and the ability to brand the tool with any branding, Wipster is positioning themselves to become an invaluable tool for video pros at any level.