What's the Best Time of Day to Post on Facebook?

Get More Clicks and Shares by Posting at These Times of the Day

Best Time of Day to Post on Facebook
Photo © Brendan O'Sullivan / Getty Images

It can be very frustrating to post something on Facebook only to get very little interaction from friends or fans -- possibly even no interaction at all. This is especially true if you're running a Facebook Page.

Is there really a "best time" of the day to post on Facebook? There may not be one absolute time every day that can get you more likes and shares and comments, especially if you have friends or fans across lots of different time zones, but there certainly are some trends showing when your posts have the best chance to be seen.

Knowing when your friends and fans are on Facebook is a start, but it's not enough if you want them to actually click, like, share and comment on your posts. Here are some things you can consider when deciding what time you want to make your posts on Facebook.

If You Want More Shares, Post in the Morning

According to the popular social sharing and web tracking tool AddThis, the most sharing occurs in the morning hours between 9:00 am and 12:00 pm on weekdays. This corresponds with people who are in the office or classroom just starting their day at work or at school.

Friends and fans who press the Share button to post it on their own timelines will get you more eyeballs. It's how content can go viral very fast -- so incorporating visual content like photos or videos  that are easily viewable directly within the Facebook feed may be worth experimenting.

If You Want More Clicks, Post in the Afternoon

Getting people to share your posts on their own timelines is great for extra exposure and the potential to go viral, but if you want them to click a link to visit something outside of Facebook, you'll want to post in the afternoon.

AddThis suggests posting in the later afternoon hours on weekdays, between 3:00 pm and 5:00 pm, if you want more clicks on your Facebook posts.

Peak Facebook Engagement Occurs on Thursdays

In an average week, you can expect to see better engagement on certain days compared to others. Peak Facebook engagement tends to occur on Thursday mornings from 9:00 am to 12:00 pm, for both clicks and shares.

You should avoid posting anything after 10:00 pm if clicks and shares are important to you. Weekend posts also tend to receive less engagement likely because more people are out and about doing things as opposed to being at work or school.

Tips for Getting Your Posts Seen by More People

If you run a Facebook Page as opposed to a Profile, you can see how many people your post reached and an option to "boost" your post. You'll have to pay for audience targeting if you want your posts seen by more people.

For those who don't have the funds to pay Facebook for showing their posts to more people, there are a few techniques that you can use, which a lot of users and Page owners are already doing to naturally please the Facebook algorithm and boost their posts without having to spend anything.

Post links in photo descriptions as opposed to posting direct links: Facebook doesn't want people to click off of their site, so direct links to articles or other sites are automatically shown to less people. To get around this, people and businesses regularly make photo posts and then include their link in the description. Photo posts almost always show up in more people's Facebook feeds, because they don't require viewers to click on an off-site source.

Upload videos to Facebook rather than posting YouTube links: Again, because Facebook doesn't like people clicking off the site, native Facebook videos are shown in more people's feeds as opposed to YouTube or Vimeo links. As an alternative, you could also use the photo tip above by posting a screenshot of the video as a photo and include the video link in the description.

Post during high engagement time periods to get your posts pushed up in people's feeds: Posts that get more engagement signify some kind of importance, so they automatically get pushed up in people's feeds so they may be seen several times. Posts that get little or no engagement tend to disappear much more quickly.

Don't ignore your Facebook Insights: If you're running a Facebook Page, your Insights provide you with valuable information you can use to get more interaction on future posts. You could use all the tips in this article to increase engagement, but ultimately your fans or friends are unique to you and the posts you make, so ignoring their particular interaction habits is ill-advised.